Overview

Senior Trade Marketing Manager, Air Care – Essential Home (Slough, Berkshire, GB, SL1 1DT) 

Essential Home

With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented. 

With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.

 

​Sales​

Our Sales teams at Essential Home play a vital role in delivering our purpose: to Make a House Your Home. We do this by building shared success with our customers and ensuring our trusted Air Care, Surface, Laundry, and Pest Control products are accessible both in-store and online. Operating in highly competitive categories, our Sales function is fast-paced and dynamic, with a strong focus on outperformance across all channels.

As part of a newly formed business with a founder mentality, our team thrives on being entrepreneurial, agile, and action-oriented. We encourage cross-functional collaboration and continuous learning, supported by a diverse and inclusive culture. Joining Sales at Essential Home offers a unique opportunity to grow your career in a purpose-led environment full of energy, innovation, and impact.

 

About the role

We’re looking for a commercially savvy and strategically minded Senior Trade Marketing Manager to lead the development and execution of best-in-class trade marketing strategies across our Air Care portfolio and key retail channels. This high-impact role sits at the intersection of Sales, Brand, and Category teams, where you’ll drive visibility, conversion, and growth through insight-led activation and customer-focused planning.

 

You’ll play a critical role in shaping how our Air Care products show up in-store and online, ensuring alignment between brand strategy and retail execution in a fast-paced, agile environment.

 

Your responsibilities

  • Own the trade marketing strategy for the Air Care category, ensuring alignment with brand and commercial objectives.
  • Lead the planning and execution of shopper marketing campaigns across grocery, convenience, and e-commerce channels.
  • Collaborate with Sales, Marketing, and E-commerce teams to shape category and channel strategies that drive visibility and conversion.
  • Craft and execute the 4P strategy (Product, Price, Place, Promotion), bringing our Air Care products to life in-store and online.
  • Use consumer, shopper, and channel insights to inform strategic decisions and optimise campaign performance.
  • Partner with Sales to develop compelling retailer sell-in stories and secure impactful in-store activation.
  • Lead the introduction and integration of new products into the market, tracking performance and ROI.
  • Manage trade marketing budgets and agency relationships, ensuring efficient use of resources.
  • Conduct financial modelling to support decisions on product ranges, promotional strategies, and investment planning.
  • Mentor and manage a small team, fostering a high-performance, collaborative culture.

The experience we're looking for

  • 7+ years’ experience in trade/shopper marketing, ideally within FMCG or consumer goods.
  • Strong commercial acumen and understanding of the UK retail landscape.
  • Proven ability to lead cross-functional projects and influence stakeholders.
  • Data-driven mindset with a passion for turning insights into action.
  • Excellent communication, presentation, and leadership skills.
  • strong ownership and ability 
  • Insight driven with a strong understanding of trade channels and consumer behaviour.

The skills for success

Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

 

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