Overview

Senior Executive, CRM Campaigns – Wakefield

Salary: £30,000 – £45,000

Job Description At cardfactory, we’re looking for a commercially minded Senior Executive – CRM Campaigns to help deliver engaging, personalised customer communications across our email and app channels. This is an exciting opportunity to join our Digital team and play a key role in shaping how we engage with millions of customers throughout the year. Working closely with teams across Marketing, Commercial, Trading and Data, you’ll help deliver best-in-class CRM campaigns that drive customer engagement, support key trading periods and contribute to wider business objectives.  Based at our Support Centre in Wakefield, this role offers hybrid working with 2-3 days per week in the office.



What you’ll be doing You’ll be responsible for planning, building, deploying and optimising email and app campaigns that engage customers and support business performance. Working across key trading events and seasonal campaigns, you’ll develop customer communications that are relevant, engaging and aligned to wider marketing objectives.  The role will involve managing the end-to-end CRM campaign process, from planning and briefing through to build, testing, deployment and reporting. Using Adobe Journey Optimiser and Customer Journey Analytics tools, you’ll deliver personalised customer experiences, leveraging segmentation, dynamic content and testing to maximise performance and drive continuous improvement.  You’ll collaborate closely with internal stakeholders and external partners to identify new opportunities, analyse campaign performance and implement testing plans that enhance customer engagement. You’ll also support the development of customer segmentation and lifecycle strategies, helping to grow our contactable customer base and improve customer retention.



What we’re looking for

  • Experience delivering email marketing or CRM campaigns within a fast-paced ecommerce, retail or digital environment
  • Experience using Adobe Journey Optimiser, Customer Journey Analytics or similar CRM and marketing automation platforms
  • Knowledge of HTML and CSS, with an understanding of the technical set-up of email campaigns
  • Experience creating, building and optimising customer communications using segmentation, personalisation and testing
  • A strong analytical mindset, with the ability to use data and insights to optimise campaign performance

Before you apply -
Register now and turn on alerts for jobs like this!

  • To apply for this position, receive job notifications and manage your applications, click "Register with Diversity Jobs Group".
  • To apply for this position without registering, click "Apply with Customer".

By registering you agree to our terms and conditions.

Apply with Customer

IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.