Overview
Marketing Manager – Hybrid / Exeter, UK
As Marketing Manager, you will lead integrated marketing activity that supports organisational priorities, flagship programmes, business development and audience growth.
A key purpose of the role is to help build the profile, credibility and reach needed to support Horizon 3 of our strategy: establishing a national reputation as an expert on collaborative approaches to innovation adoption in rural and coastal health.
You will develop and deliver campaign plans, marketing content, promotional activity and audience engagement strategies across email, social, web, digital and thought leadership channels.
Working closely with programme, communications and business development colleagues, you will ensure marketing plans and assets are insight-led, brand-aligned, compliant and effective. You will champion the organisation’s brand across
our materials and channels, use performance data to optimise activity, and manage the Digital Marketing Lead and the Events and Engagement Lead to deliver high-quality marketing assets across corporate channels and to support programme delivery.
Responsibilities
- Develop and deliver integrated marketing plans and campaigns that support organisational priorities, flagship
programmes, business development and audience growth. - Produce and oversee high-quality marketing assets across email, social media, web, digital channels, presentations
and promotional materials. - Work with programme, communications and business development colleagues to identify opportunities, develop audience propositions and translate priorities into compelling marketing activity.
- Plan and deliver audience engagement activity that grows reach, deepens engagement and supports clear calls to
action across relevant channels. - Champion the organisation’s brand and ensure consistent, accessible and compliant marketing across assets, campaigns and channels.
- Use audience insight, channel data and performance metrics to optimise activity, demonstrate impact and support continual improvement.
- Maintain appropriate processes for campaign planning, approvals, asset management, consent, accessibility and performance reporting.
- Manage and coordinate marketing delivery across programmes, ensuring roles, responsibilities, timelines and outputs are clear.
- Line-manage the Digital Marketing Lead and Events and Engagement Lead, providing clear direction, support, coaching and development.
- Other grade appropriate responsibilities as, from time to time, instructed by the line manager.
- Demonstrate the values of the organisation in all your work as impact led, improvement focused and collaborative.
- Deputise for the Head of Communications and External Affairs where necessary.
Person Specification
Abilities and attributes
- Strategic and audience-focused, able to connect organisational priorities with clear marketing plans and audience needs.
- Creative and delivery-focused, with the ability to turn ideas into practical campaigns, content and assets.
- Analytical, confident using data and insight to improve performance and demonstrate impact.
- Collaborative, building trusted relationships with programme teams, communications colleagues and business development stakeholders.
- Strong communicator, able to create clear, compelling messages for different audiences and channels.
- Organised and quality-driven, able to manage multiple campaigns, deadlines and stakeholders while maintaining high standards.
Salary and terms of employment
Annual salary range £40,000 – £50,000 FTE (depending upon experience) plus pension and other benefits.
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
