Overview
Reporting and Insights Manager
Wood Lane, London, W12
Company Description
Publicis Media is one of the four solutions hubs of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of five global brands, Starcom, Zenith, Spark Foundry, Blue 449 and Performics, powered by digital first, data driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.
We are built on the foundation of Trust, Talent, Transformation:
TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.
TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.
TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.
Job Description
We are looking for a Reporting and Analytics Manager role in the platformGSK International Pharma team, to work across Global Vaccines businesses. You will assist the Global Reporting & Insights Director across workstreams on the account, with a deeper focus on synthesizing Disease Awareness Campaign learnings across several local markets and developing compelling stories that link data to the analysis resulting in actionable insights.
Key Responsibilities
- Work with local market teams to:
- Ensure data accuracy included in analysis
- Ensure reports are aligned to agreed local measurement framework
- Set benchmarks for channels, inclusive of rationale
- Assess trends and turn into insights with inclusion of contextual rationale
- Problem-solve to determine potential causes for fluctuations in data
- Develop presentations that are accurate, well-written and concise leveraging the reporting template
- Evolve local market approach to measurement and reporting
- Manage, execute and deliver analyses; package deliverables in an articulate and easy-to-understand fashion with a clear storyline that addresses client business needs
- Assist in generating performance estimates and forecasts
- Work closely with the Data Team on global media taxonomy and the global media dashboard
- Ensure metric alignment with strategic goals and customer journey
- Responsible for data collection for all Quarterly Business Reviews
- Support Analyst on website analytics tasks, including regular reporting, site tag QA, and ad hoc requests
- Work with global team to develop capability trainings and thought leadership pieces to help upskill global and local clients
Qualifications
To be successful in this role you will need:
- Understanding of different taxonomies, their purpose and best practices
- Passion for digital analytics with strong desire and capacity to learn
- Technically proficient in website analytics tools such as Adobe Analytics and Google Analytics
- Has a deep understanding of digital and offline media data, role of channel and how it impacts the website
- Strong digital experience and knowledge of KPIs, optimization metrics and campaign reporting particularly in search, social and programmatic
- Ability to transform details of local market reports and shape into high level insights, learnings and recommendations
- Experience in media analytics and reporting
- Proficient in Microsoft Office applications (Excel, PowerPoint, Word), media systems, and analytics tools
- Possesses intermediate knowledge of qualitative and quantitative business information used by clients
Additional Information
